When you have decided that you want to hire a third-party company to outsource your ecommerce software solution needs to, then you will probably end up working with them very closely to determine exactly how your website should look. This process involves a lot of back and forth and may ask you to review designs, plans, text, product descriptions, and the basic usability of the system.
It also pays to set up a month or two of split testing so that various groups of your users can check out different versions of the site. They can then give feedback and this will help your development team tailor the site not just to your liking, but also to the tastes of your clients and their specific demographic.
Benefits of Ecommerce Software
There are many benefits to using ecommerce systems to set up your web shop. You will gain access to a comprehensive set of tools that will prevent fraud and protect your clients, you will automatically filter out problem credit cards and fraud attempts, and overall you will reduce your customer-dissatisfaction costs significantly.
At the same time, you can also improve the productivity of your team as the tasks that are difficult and time-consuming are now outsourced to a professional team that takes care of this for you. This allows things to get back to research and development, customer service, production, or whatever it is that you do the best.
Here are some of the other features that you can get from this kind of ecommerce software solution:
Email validation – this technology allows you to check for real clients and filter online fraud and scams.
Billing and delivery address management – safely and securely store your client information so they can come back for your products and services to reorder with convenience.
ISP identification – some providers may want the added benefit of screening and identifying customer ISP addresses or securing their own to protect from fraud.
Pattern matching – sophisticated heuristic systems can also be set in place to filter out the unwanted bad guys and gals who want to tear up your business!
Setting Up Your Ecommerce System
You may want to incorporate the ecommerce setup that you are getting into your existing system in some way. This can be done by installing it into the standard interface that your staff use to manage the data, or you can let the provider handle this kind of technical administration and maintenance instead. In this capacity you will probably be more interested in daily, weekly, monthly, and annual reports to help manage your business. The biggest advantage to integrating the online merchant profile management system into your current inventory is that it will allow you to keep track of everything in one convenient place and make the right strategic decisions to take your business to greater successes.
EstarOnline provides premium online shopping platforms and ecommerce solutions for Australasia’s leading brands like JB Hi Fi, Country Road, EziBuy, Briscoes, Rebel Sport and many others. The EstarOnline platform includes all of the tools and technologies necessary to grow sales, maintain and enhance your brand reputation online, reduce operational costs and most importantly – better serve and connect with today’s consumers.