Did you know brands are investing more money in mobile optimisation? Or that Instagram is fast becoming one of the most popular social platforms for brands? Here are 10 superb facts about digital marketing.
1. 40 percent of the world’s population use the web
According to Smart Insights, nearly three billion people, or 40 percent of the world’s population are using the internet, making digital marketing more important than ever. Marketers and CEOs who want to expose their brand online can do so with marketing techniques like search engine optimisation, social media strategies and content creation.
2. Social media marketing is booming
52 percent of brands have found a customer on Facebook according to research and more marketers are using the social platform to generate leads and boost conversions. Facebook has more than one billion active daily users, making it one of the world’s most visited websites.
3. Marketers struggle with personalisation
According to Business2Community, 51 percent of marketers know the importance of personalisation but are not sure how to use it. Personalising content can be a fantastic way to engage customers and encourage signups.
4. Twitter is a powerful marketing tool
56 percent of companies use off-site social platforms like Twitter, a powerful platform for building a customer base and exposing your brand to a potentially global audience. Twitter is the go-to social platform for engaging with market leaders and industry professionals in your niche.
5. Smartphone use is growing
There are more than two billion smartphones in the world today, a number that is expected to increase in the next few years. Mobile marketing enables brands to contact customers and clients and advertise products and services.
6. Social buttons increase click-throughs in emails
Emails with social media sharing buttons increase click-throughs by a massive 158 percent. Marketers can optimise their emails for lead generation and customer retention. These buttons are easy to incorporate in emails and can encourage your customers to like, share and comment on your content.
7. Marketers are spending more on programmatic advertising
Not all marketers are familiar with programmatic buying, but many of those who have used this technique are spending big bucks on the marketing trend. Programmatic advertising refers to the use of software to buy digital advertising instead of conventional methods like face-to-face networking and request-for-proposals. It’s entirely automated: marketers use the latest software to purchase ads to increase the visibility of their brand online. According to Forbes, 53 percent of brands and marketing agencies say they will increase marketing spending on programmatic mobile advertising in the next six months; 18 percent say they will increase spending on programmatic social advertising.
8. Half of marketers have a content marketing strategy
You’ve heard the phrase “content is king” but did you know just how many marketers are using this advertising strategy? According to stats, 50 percent of marketers use content marketing to drum up interest in their brand.
9. Mobile design is critical
57 percent of customers would not recommend a mobile website that doesn’t look good, promoting more marketers to invest in mobile website design. Optimising pages for smartphones and tablets can improve the overall user experience and keep prospects interested.
10. Instagram is a popular marketing tool
300 million photos have been uploaded to Instagram and more brands are using the social platform to build a customer base and launch products and services.
Digital marketing has come a long way. Savvy brands are now using a wide range of techniques — from social media to mobile optimisation — to increase customers and leads.